Mihai Simiuc

Senior Adviser


Mihai is a Senior Adviser at Comitis Capital with a focus on D2C.


Mihai is currently a co-founder of OTOTO, an independent Romanian retailer which promotes smaller, local brands.

In recent years, Mihai successfully exited FRUFRU and Urban Monkey, which he founded in 2006 and which were the first fresh, healthy premium food retail concepts in Romania, to global conglomerate Unilever.

Today Mihai invests in innovative brands across Europe, which he supports in scaling their businesses, and holds several board positions.

Previously he was a Managing Partner at Schiere, a growth strategy consultancy.