PetCo GmbH
A dog is a special addition to our lives - it gives us unconditional love, affection and brings a smile to our faces at the most important moments.
Business Description
Through its brands Dog’s Love, WOW and Cat’s Love PetCo is the leading provider of natural super-premium dog and cat food in Austria. Developed by veterinarians, the Company’s specially formulated recipes are 100% human food grade and use locally sourced ingredients wherever possible. PetCo’s products are available in more than 10 European countries via a B2B and D2C omnichannel approach.
»Through strong brand identity and focus on quality, regionality and sustainability, we have created PetCo as a multi-brand player in the super-premium and premium-pet food segment. The entrepreneurial background and long-standing expertise of Comitis, paired with a value-oriented partnership approach have convinced us that Comitis is the right partner to enter a new phase of accelerated growth.«
Stefan Miklauz
CEO of PetCo GmbH
Why We Invested
PetCo addresses two of our three investment themes by producing high-quality and healthy products for pets (Healthy Living) and sourcing its ingredients 100% locally, thereby minimizing the ecological footprint of its products (Resource Efficiency).
The Company has been achieving above-market growth in the most attractive part of the growing European pet food market, a trend that is supported by multiple secular trends (increasing dog ownership, premiumization, humanization).
We were able to partner with strong and motivated founders that are still in leading management positions at the Company.
We established a joint vision with PetCo’s founders to accelerate growth for long-term value enhancement with several clearly defined strategic and operational initiatives.
Strategy
Further strengthening of D2C activities
Accelerated international expansion
Scaling of organization
Digitization of business processes
Selective M&A