Through its brands Dog’s Love, WOW and Cat’s Love PetCo is the leading provider of natural super-premium dog and cat food in Austria. Developed by veterinarians, the Company’s specially formulated recipes are 100% human food grade and use locally sourced ingredients wherever possible. PetCo’s products are available in more than 10 European countries via a B2B and D2C omnichannel approach.
»Through strong brand identity and focus on quality, regionality and sustainability, we have created PetCo as a multi-brand player in the super-premium and premium-pet food segment. The entrepreneurial background and long-standing expertise of Comitis, paired with a value-oriented partnership approach have convinced us that Comitis is the right partner to enter a new phase of accelerated growth.«Stefan Miklauz
CEO PetCo GmbH
Why We Invested
PetCo addresses two of our three investment themes by producing high-quality and healthy products for pets (Healthy Living) and sourcing its ingredients 100% locally, thereby minimizing the ecological footprint of its products (Resource Efficiency).
Further strengthening of D2C activities
Accelerated international expansion
Scaling of organization
Digitization of business processes